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From the Blog
Stay ahead of the curve! Discover the latest insights, trends, and stories from our blog.
Threads: The Meteoric Rise and Sudden Fall
Just one month after a historic debut, Threads, Meta’s much-anticipated contender for the social media throne, is in a tailspin. Here are some stats and facts…
The Art of Effective Leadership
Effective leadership involves a delicate balance of public appreciation and private guidance. We firmly believe in openly recognizing and celebrating our team’s accomplishments, creating a…
Market Segmentation and the evolution of Traditional Media: Television
Media Planners have to be considerate in terms of their target market more than ever due to the segmentation of the audience and the media…
Tips to Design Your Media Plan: Continuous Vs Flighting Schedule
Media campaigns are often tailor made to suit the client brief, and more importantly fulfill at least one of two objectives; an increase in brand…
Tips to Design Your Media Plan: Continuous Vs Flighting Schedule
Advertising Campaigns can be categorized by their advertising schedules, in addition to the end goal of their media plans. Advertising Scheduling is determined by whether…
Decoding Rihanna’s Social Media Success: Key Takeaways for Every Marketer
“What does Rihanna know about social media that you don’t?” Well, a lot actually. From building a brand to connecting with fans, the pop star…
Elevar Growth: Where Diversity Drives Creativity and Innovation
In today’s dynamic business landscape, diversity and inclusion aren’t just buzzwords; they’re the cornerstones of success. At Elevar Growth, we’ve woven these values into the…
Unlocking Success: The 4As of Effective Marketing Communication
The 4As to effective communication. Mat Ritson masterfully demonstrates how Australian tourism experienced a significant surge, thanks to a clever marketing ploy involving a fictitious…
Nike’s Unstoppable Marketing Approach: Harnessing the Power of Empathy
Nike’s empathetic marketing strategy transformed them into a visionary sports brand with an unbreakable bond with their customers. They Embraced the Everyday Athlete: Nike shifted…
The Power of Authentic Growth: Building Your Brand Community the Right Way!
In the quest for rapid results, many brands turn to ads for quick growth on Instagram. While it’s natural to seek value for money and…
Crafting Communication Beyond Visuals: A Journey to Authenticity
Crafting a remarkable brand means authentic communication that reflects your personality, style, and growth. Here’s how: Dive into Your Personality Explore words that define you.…
TikTok and Instagram: The New Go-to Search Source for Gen Z
The digital arena is a constantly shifting landscape, and Google’s Senior VP, Prabhakar Raghavan, has unearthed a transformative trend that could pose new challenges to…